This is a no brainer. In order to remain relevant and to maintain an active and engaged fan base, social media is a must. Chance has used social platforms such as Facebook since his high school days.
Through these platforms he shares his music and encourages others to pass it along, creating a “word-of-mouth” effect. Thus was the start of his fan base build-up.
Even now, Chance still actively engages with social media by offering exclusive content and early access to merchandise and shows.