The rise of technology has made it possible to access information with extreme speed and ease. While this has many advantages, it has also caused people to suffer from information overload. People are bombarded by a gargantuan amount of information. As a result, people are far more particular about how they will spend their time. A person may spend less than ten seconds on a web page before deciding to shift their attention elsewhere. This means that marketers have a minuscule pocket of time to make their move.