One of the compelling pieces of this campaign was the focus on discreteness. It was meant as a way of providing help to women who might feel trapped, but did not want to cause a scene. The trick was how to get the word to spread without attracting too much attention. The message needed to be public, but it also still needed to feel private. A message between women. Paradoxical at first, the county came up with a clever way of advertising their new campaign.
They decided to put up posters in women’s bathrooms at all of the participating bars. This proved quite successful, and garnered a lot of traction on social media. Women began tweeting and instagramming about the campaign, and the word spread like wildfire. Here is a transcript of a poster put up in a restroom describing the method: