Original content is a must, but let’s face it, there is not always enough time in the day, or money in the budget, to publish enough great content. This is where content curation comes in. It helps feed that demand that marketers face in a content-driven industry. Curating content that relates to your brand is a great way to keep your audience up to date with the industry! Show your audience that you are not living inside of a bubble. Engage with other brands and check out the competition! See what others in the industry are doing. What is working? What is not? What is the new hot topic trending? Share an opinion on an article you have just read that relates to your brand and see what your audience thinks. Keeping your brand and your consumers plugged in with the industry will ultimately help establish you as a thought leader.