Marvel Entertainment has experienced a lucrative decade. They have successfully transitioned into a colossal entertainment enterprise and have positioned themselves at the forefront of the industry. Their triumph was hard-won.
After reaching a peak in the early 1990s, the company’s finances began unraveling. A combination of lousy business strategy and bursting financial bubbles bankrupt the company. Marvel’s stock prices plummeted and investors prepared for battle as an internal war waged on for the next couple of years. The end of the chaos breathed new life into Marvel and revived what many saw as a corpse of a company.