Another thing—we are able and eager to consume a lot of media. The average Millennial follows 9.5 topics of information, and interacts with the world via multiple devices. (Older generations might be surprised to discover that, as a group, our interest in news about politics, science, technology, and health and fitness outweighs our interest in pop culture, style, beauty, and fashion. But, as voracious consumers of information, we take in a little bit of everything. We’re information omnivores.) We are constantly exposed to/bombarded with the ads and branded content that comes along with that media.We are savvy. We are also skeptical. And we are definitely bored with messages that aren’t timely or don’t relate to our interests, values, and lifestyles—whatever those might be.