For the first time content marketers can incorporate real-time customer communications into content-driven campaigns

Fabl, a cloud-based turn-key publishing solution for creating immersive native and custom content has integrated the GENBAND Kandy real-time communications products. For the first time marketers have a dynamic and seamless solution combining immersive customer engagement and live customer interaction.

For the first time marketers have a dynamic and seamless solution combining immersive customer engagement and live customer interaction.

Fabl, best known for providing an easy to deploy solution for brand marketers to create landing pages and microsites has been working with Kandy to provide marketers with cloud-based customer support tools directly in their immersive story-based campaigns, adding a whole new level of user engagement.

The first Fabl-powered campaign, that integrates Kandy Real-Time communications products into the Fabl platform has driven content marketing engagement that exceeds industry benchmarks by 128% on mobile and 92% on desktop.

According to Kandy SVP Jeffrey Singman, “integrating our Kandy customer support tools into the marketing campaign for our Kandy Business Phone has been an exciting collaboration with Fabl. It is an innovative product that needs a modern marketing approach. Telecommunications marketers and their customers, are increasingly moving to content–driven marketing for brand and product marketing. Increasing customer engagement, interaction and transactions are key KPI’s that improve because of the way Fabl deploys quickly and renders lush visual media, and lead generation forms that are easy to complete on all devices.”

“Integrating our Kandy customer support tools into the marketing campaign for our Kandy Business Phone has been an exciting collaboration with Fabl.
Jeffrey Singman, Kandy SVP

Fabl has integrated Kandy’s suite of Real-Time customer communication products including their Digital Cognitive Assistant with IBM’s Watson-enabled chatbots for frontline interactions, as well as Live Support, and Visual Attendant, enabling live customer interaction directly from their marketing campaign built on Fabl’s content marketing technology platform.

Combined, Fabl and Kandy deliver highly engaging content marketing solutions with Real-Time customer communications tools to enhance digital marketing campaigns.

For more information, contact Taj Forer, taj@fabl.co or (919) 619-9943